1. The quality of being open and honest; frankness

2. Fairness; impartiality

3.(obsolete) Purity or brightness


Honesty, simplicity, fairness, sincerity, impartiality, frankness, directness, truthfulness, outspokenness, forthrightness, straightforwardness, ingenuousness, artlessness, guilelessness, openness.

At Adventures in Strategy, we won’t just tell you what you want to hear, or bury bad news. But we’ll always look for the opportunity for creative change in what we have to tell you.